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An Introduction to CRM
(Customer Relationship Management)

Customer Relationship Management is a huge undertaking, which means that, just like any significant process, you have to know how to analyse technical, complicated systems. There’s a maze of information out there about what’s needed to successfully implement strategies for customer relationship management, but this program has brought it together in a comprehensive course to take you through CRM from start to finish! Learn what kind of CRM is right for your business, and how to avoid undermining the system to keep your customer relations strong.

CRM: An Introduction to Customer Relationship Management training  teaches attendees the benefits of CRM on a company’s bottom line; how to analyse a CRM plan; makes sure their company is in a position to benefit from CRM; explore the differences between in-house development and using an Application Service Provider (ASP); and learn how to assemble a team that will ensure CRM is effective for the organisation and for the customers. Improving client relationships may not be simple, but  it can be easy to learn!

If your role requires you to manage relationships with customers, or you want to introduce a consistent relationship management program across the organisation, this is the program for you.

Click here to enquire about delivery or register your interest in this program:

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Training Program Menu


  • Developing Your People Programs
    • Time Management: Get Organized for Peak Performance
    • Getting Things Done: Personal Effectiveness Boot Camp
    • Negotiation Skills: A One Day Primer - Negotiating for Results
    • Influence and Persuasion
    • Stress Management
    • Stress Relief and Reduction - A One Day Primer
    • Managing Difficult Conversations
    • Conquering Your Fear of Speaking in Public
    • Conflict Resolution: Dealing with Difficult People
    • Business Writing That Works
    • Advanced Writing Skills
    • Business Etiquette: Gaining That Extra Edge
    • Building Self Esteem and Assertiveness Skills
    • Building Relationships for Success in Sales
    • An Introduction to CRM
  • Team Effectiveness Programs
    • Teamwork: Building Better Teams
    • Team Building: Developing High Performance Teams
    • Customer Service: Keeping Your Most Important Stake Holder Happy
    • Customer Service: Training: Managing Customer Service Teams
  • Supervisor Skills Programs
    • The ABCs of Supervising Others
    • The Professional Supervisor
    • Train the Trainer - A One Day Primer
    • Motivation Training: Motivating Your Workforce
    • Leadership Skills for Supervisors
  • Management Development Programs
    • Delegation: Effectively Allocating Work
    • Change Management: Transitioning the Organization
    • Conducting Effective Performance Reviews
    • Coaching: A Management Skill
    • Balanced Scorecard Basics
    • Budgets and Managing Money
    • Performance Mgmt: Managing Employee Performance
    • Talent Mgmt: Extracting Your People's Potential
    • Research Skills
    • Risk Management
    • The Essential Rules for a Successful Onboarding Program
    • Orientation Handbook: Getting Employees Off to a Good Start
    • Meeting Mgmt: The Art of Making Meetings Work
    • Human Resources Training: HR for the Non HR Manager
    • Working with Generations: Differences in the Workplace
    • Facilitation Skills
  • Leadership Skills Programs
    • Secrets of Effective Change Management
    • Strategic Planning
    • Introduction to Marketing Level 1
    • Emotional Intelligence
    • Developing & Maintaining a Succession Plan
    • Business Leadership: Becoming Management Material
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